Green Book: Worldwide Directory of Marketing Research Companies and Services. Connect to http://www.greenbook.org/
HF 5415.2 .G69 (WCSU Y BUS REF )
This annual publication describes firms that conduct surveys, audits, product testing, and other marketing studies. It is indexed by geography, personnel, services provided, industries served, and computer software capabilities.
Mediamark Reporter.
Business Electronic Resources (http://www.mriplus.com/cgi-bin/WebObjects/mriplus.woa)
Based on an annual survey, reports usage of products and services by brand name, characteristics of the respondents, and their exposure to different media. The results are cross-tabulated to report information on demographic and psychographic characteristics of individuals.
Editor & publisher market guide
PN4700 .E251 (WCSU Y BUS REF)
This directory uses Census data to project population estimates, age group/ethnicity breakdowns, income statistics, cost of living, high school/college graduation rates and retail sales in nine major retail classifications.
International Marketing Data and Statistics.
HA 42 .I56 (WCSU Y BUS REF) – see Demographics
U. S. Market Trends & Forecasts
HF 5415.1 .U8(WCSU Y BUS REF)
Uses graphic representations to provide an overview and projections for almost 400 significant industries, including amusement and Leisure, Business services, Chemical and Allied Products, Consumer Goods, Food, Household, Medical Equipment, Office Equipment, Textiles, and Transportation.
Manufacturing USA : Industry Analyses, Statistics and Leading Companies.
HD 9721 .M463 (WCSU Y BUS REF)
Standard & Poor’s Industry Surveys.
HC 106.6 .S74 (WCSU Y BUS REF)
Covers recent developments, industry basics, and company data. Each Industry Survey is updated twice annually.
Importers Manual USA
HF 3035 .I45 (WCSU Y BUS REF)
Reference encyclopedia for importing to the United States.
