Marketing Glossary
HF 5415 .C5414 (WCSU Y BUS REF)
Lists key terms, concepts, and applications in marketing management, advertising, direct marketing, sales promotion, market research, public relations, and sales.
Dictionary of Marketing
HF 5415 . K615 (WCSU Y BUS REF)
A comprehensive reference book covering approximately 5,000 terms culled from all areas of marketing.
Encyclopedia of Major Marketing Campaigns
HF5837 .E53 (WCSU Y BUS REF)
Covers major marketing and advertising campaigns of the 20th century from a historical perspective.
Marketing Information: A Professional Reference Guide
HF 5415.124 .M36 (WCSU Y BUS REF)
Covers both specific information on numerous associations, agencies, businesses, and other organizations that serve the marketing field, as well as bibliographic information for marketers and researchers seeking professional guidance in critical areas of marketing.
North American Industry Classification System
HF 1042 .N67 (WCSU Y BUS REF)
Provides industry classification system for sectors of economy and their industries within.
