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Monographs/Books
Multinational Direct Marketing: the Methods and the
Markets.
http://www.consuls.org/search/t?SEARCH=Multination...
by Richard Miller.
New York: McGraw-Hill, 1995
Robert S. Young Library: Dir. Mkt. Area: HF 1416 .M55 1995
The Direct Marketing Market Place.
http://www.consuls.org/search/t?SEARCH=The+Direct+...
Hewlett Harbor, N.Y.: Hilary House Publishers
Robert S. Young Library: Dir. Mkt. Area: HF 5415.1 .D57
2003
Research and the Customer Lifecycle.
http://www.consuls.org/search/t?SEARCH=Research+an...
ed. by Kenneth Hartmann, John Banslaben, & Harry
Seymour.
New York: Direct Marketing Association, 1995
Robert S. Young Library: Dir. Mkt. Area: HF 5415.2 .R43
1995
How to Write a Successful Marketing Plan: A Disciplined
and Comprehensive Approach.
http://www.consuls.org/search/t?SEARCH=How+to+Writ...
by Roman C. Hiebing, Jr., & Scott W. Cooper.
Lincolnwood, IL: NTC Business Books, 1997
Robert S. Young Library: Dir. Mkt. Area: HF 5415.13 .H52
1997
Copywriting Secrets & Tactics: How to Put More Sell
into All Your Sell Copy.
http://www.consuls.org/search/t?SEARCH=Copywriting...
by Herschell Gordon Lewis.
Chicago: Dartnell, 1992
Robert S. Young Library: Dir. Mkt. Area: HF 5825 .L674
1992
Direct Response Television: The Authoritative
Guide.
http://www.consuls.org/search/t?SEARCH=Direct+Resp...
by Frank R. Brady & J. Angel Vasquez.
Lincolnwood, IL: NTC Business Books, 1995
Robert S. Young Library: Dir. Mkt. Area: HF 6146 .T42 B65
1995
Profitable Retailing Using Relationship and Database
Marketing: A Senior Executive’s Guide to Leveraging Consumer
Information; Executive Summary.
http://www.consuls.org/search/t?SEARCH=Profitable+...
by Deloitte & Touche.
New York: Direct Marketing Association, 1994
Robert S. Young Library: Dir. Mkt. Area: HF 5415.126 .P761
1994
Power Direct Marketing: How to Make It Work for
You.
http://www.consuls.org/search/t?SEARCH=Power+Direc...
by "Rocket" Ray Jutkins.
Lincolnwood, IL: NTC Business Books, 1994
Robert S. Young Library: Dir. Mkt. Area: HF 5415.126 .J874
1994
Cybertalk that Sells.
http://www.consuls.org/search/t?SEARCH=Cybertalk+t...
by Herschell Gordon Lewis and Jamie Murphy.
Lincolnwood, IL: Contemporary Books, 1998
Robert S. Young Library: Dir. Mkt. Area: HF 6146 .I58 L48
1998
Mailing List Strategies: A Guide to Direct Mail
Success.
http://www.consuls.org/search/t?SEARCH=Mailing+Lis...
by Rose Harper.
New York: McGraw-Hill, 1986
Robert S. Young Library: Dir. Mkt. Area: HF 5466 .H33 1986
Direct Marketing: How You Can Really Do It
Right!
http://www.consuls.org/search/t?SEARCH=Direct+Mark...
by Ray Jutkins.
Marina Del Rey, CA: ROCKINGHAM*JUTKINS*Marketing, 1990.
Robert S. Young Library: Dir. Mkt. Area: HF 5415.126 .J87
1990
Net Gain: Expanding Markets Through Virtual
Communities.
http://www.consuls.org/search/t?SEARCH=Net+Gain:+E...
by John Hagel III and Arthur G. Armstrong.
Boston: Harvard Business School Press, 1997
Robert S. Young Library: Dir. Mkt. Area: HF 5415.1265 .H34
1997
Beyond 2000: The Future of Direct
Marketing.
http://www.consuls.org/search/t?SEARCH=Beyond+2000...
ed. by Jerry I. Reitman.
Lincolnwood, IL: NTC Business Books, 1994
Robert S. Young Library: Dir. Mkt. Area: HF 5415.126 .B49
1994
How to Create Successful Catalogs.
http://www.consuls.org/search/t?SEARCH=How+to+Crea...
by Maxwell Sroge.
Lincolnwood, IL: NTC Business Books, 1995
Robert S. Young Library: Dir. Mkt. Area: HF 5862 .H68 1995
Successful Telemarketing.
http://www.consuls.org/search/t?SEARCH=Successful+...
by Bob Stone & John Wyman.
Lincolnwood, IL: NTC Business Books, 1992
Robert S. Young Library: Dir. Mkt. Area: HF 5415.126 .S76
1992
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