I. Analysis of Topic/Product (i.e. specialized dictionaries, handbooks, etc.) Examples: Standard Industrial Classification Manual (Ref. HF 1042 .A55); AMA Handbook for Managing Business to Business Marketing Communications (HF 5415.1263 .D43); The Blackwell Encyclopedic Dictionary of Marketing (Ref. HF 5415 .B4552)
II.Methods of Finding Information
A. Books - Library Catalog/CONSULS (Connecticut State University Library System)
- Author, Title, Subject, Word, Journal Title, and Call Number searching.
- Special features include the ability to request or hold a title from another CSU Library, limit a search to WSCU, and to “export” records to an email account, a printer, or a disk.
B. WCSU Library Electronic Sources for International Marketing – Select “Databases and Indexes” from the Library homepage.
1. Lexis-Nexis Academic
Universe a. Country information – Click on the label
“Reference”, then “Country Profiles”.
b. News – Select "General News" or
"Non-English language news".
III. Reference Services and Resources – Print Resource
A. Country Profiles
1. Background Notes (Ref. G 59 .U512) See also below under “Internet Resources for International Marketing, Country Profiles” (IV.3.b.) Current profiles of countries including geography, government, economy, and history.
B. Countries – Data and Economic Statistics
1. Balance of Payments Statistics. Yearbook (Ref. HG 3882 .B34) International investment position and balance of payment data of individual countries; technical descriptions of selected reporting countries, and regional and world totals for major components of the balance of payments.
2. The CRB Commodity Yearbook (Ref. HF 1041 .C56) Worldwide supply/demand and production/consumption data for all basic commodities and futures markets.
3.Direction of Trade Statistics. Yearbook(Ref. HF 91 .I65) Provides tables for about 154 countries with current data on value of imports/exports to their most important trading partners.
4.Economic Survey of Europe (Ref. JX 1977 .A21) Series of annual reports prepared by the secretariat of the United Nations Economic Commission for Europe to serve the needs of the Commission and of the United Nations in reporting on and analyzing world economic conditions. Includes selected policy issues, situation in the western market economies, transition economies, etc.
5.European Marketing Data and Statistics (Ref. HA 1107 .E87) Statistics on 30 European countries with population, employment, trade, standard of living, etc.
6. International Marketing Data and Statistics (Ref. HA 42 .I56) Data gathered from the UN, OECD, IMF, and other international organizations on marketing and business. Includes education, consumer expenditure and population trends
7. International Financial Statistics. Yearbook (Ref. HG 3881 .I613) Provides up to 30 years of data for the countries of the world. Includes import and export data, balance of payments, and government finance, trade and commodity price indexes.
8. U.S. Global Trade Outlook 1995-2000 (Ref. HF 3031 .U558) Assesses America’s place in the global economy by highlighting growth and trade trends in key countries and sectors.
9. World Cost of Living Survey (Ref. HD 6977 .W76) Arranged by country and cities within that country. A compilation of more than 31,000 reported prices for more than 4,100 goods and services found in 645 locations throughout the world.
10. World Economic Outlook (Ref. HC 10 .W7979) Comprehensive interdepartmental review of world economic developments by IMF’s area departments.
11. World Investment Report (Ref. HG 4538 .W67) Examines issues related to foreign direct investment, specifically the impact of such investment on key aspects of economic development - increasing financial resources, enhancing technological capabilities, boosting export competitiveness, etc.
C. Countries – How to Export
1. The Big Emerging Markets: 1996 Outlook and Sourcebook (Ref. HF 1379 .B55) International Trade Administration information for promoting U. S. Exports to the following countries: Argentina, Brazil, Mexico, ASEAN, Chinese Economic Area, India, South Korea, Poland, South Africa, and Turkey.
2. Exporter’s Encyclopedia (Ref. HF 3011 .E9) Basics of exporting along with trade regulations for foreign countries.
3. Foreign Trade of the United States (Ref. HF 3000 .F67) Contains statistical information about U.S. exports and imports and related topics. Includes statistics for U.S., statistics on exports of each state by country or region of destination and by industry, and for large metropolitan areas.
D. Country Industry Analysis
1. Manufacturing Worldwide: Industry Analyses, Statistics, Products, and Leading Companies and Countries (Ref. HD 9720.1 .M33) Industry statistics for 190 countries and comprehensive ratios and indicators for easy country comparison.
2. World Market Share Reporter (Ref. HF 5410 .W67) Compilation of reported world market share data and rankings on companies, products and services. Arranged by SIC code, topic, place names, products and services, brands and source indexes.
E. Company Information – International Directories
1. D&B Principal International Businesses (Ref. HF 54 .U5 P74) Includes 50,000 leading enterprises throughout the world with location, size, chief executives, sales volume, etc.
2. Directory of Corporate Affiliations: International Public and Private Companies (Ref. HG 4057 .A44) Contains listings for companies with non-U.S. located headquarters or holding companies. Subsidiaries for these parent companies are included, whether or not they are located in the U.S.
3. Directory of Foreign Firms Operating in the United States (Ref. HG 4057 .A1 D51) Contains information on over 2,000 foreign firms in 69 countries and more than 4,000 businesses in the US that they own. Only American headquarters and selected locations are listed.
4. Hoover’s Handbook of World Business (Ref. HG 4009 .H66) Profiles 300 of the largest and most interesting enterprises headquartered outside the US.
5. Mergent International Manual (Ref. HG 4961 .M68) Provides financial and business information on major corporations in 117 countries. Includes company history, financial statements, and other key data. Updated monthly.
6. Who Owns Whom: North & South America (Ref. HG 4009 .W46)
IV. Internet Resources for International Marketing
1. International Marketing Meta Sites
a. WCSU Libraries HomepageReference & Internet Resources. Disciplines & Curricula. (Subject Guide to Internet Resources)or Reference Internet Resources for Business & Finance
b. VIBES (The Virtual International Business and Economic Sources)
c. GlobalEdge – International Business Sources on the WWW
2. Country Export/Import Guides
a. Country Reports on Economic Policy and Trade Practices
b. Market Access/Trade Barriers Database
3. Country Profiles
4. Country Data/Statistics
