Direct Marketing List Source.
HF5861 .D54 (WCSU Y BUS REF )
Provides detailed information and rates for business, farm, and consumer mailing lists. Includes current postal information and directories of list brokers, compilers, and managers.
Direct Marketing Market Place.
HF5415.1 D57 (WCSU Y BUS REF )
Directory of direct marketers, service and supplier firms, associations, creative services, courses, and events. Selected entries have sales and employee size. Industry statistics are provided.
Statistical Fact Book.
HF5410 .F32 (WCSU Y BUS REF )
Contains statistics, including charts and graphs on direct response advertising, media lists, databases, and markets.
