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Senior Writing Thesis (2011-2) >
| Title: | Understanding Ethics in Public Relations: Essentials for a Graduating Public Relations Major |
| Authors: | Sincerbeaux, Caitlyn |
| Keywords: | Public Relations
Ethics |
| Issue Date: | 19-Apr-2012 |
| Abstract: | This thesis project is a collection of public relations research and materials focused on guiding recently graduated public relations majors through some of the ethical dilemmas of the public relations career. A hypothetical scenario depicting a client and public relations practitioner in conflict encourages the readers to place themselves in a public relations dilemma. Knowing what one should do does not always determine what one actually does. The thesis explores The Public Relations Code of Ethics as it applies to agency public relation professionals. Public relations methods are presented to give graduates a better understanding of options in their decision-making and advising process. The advice comes from interviews with public relations professionals and cases studies of well-known public relations challenges such as; Tylenol, Pepsi, Toyota, Union Carbide and BP. The case studies show the numerous options for handling a crisis. |
| URI: | http://hdl.handle.net/0/607 |
| Appears in Collections: | Senior Writing Thesis (2011-2)
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Files in This Item:
| File |
Description |
Size | Format |
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| Sincerbeaux Thesis.docx | | 90Kb | Microsoft Word | View/Open |
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